The role of innovation and technology management in the success of business brands
Publish place: کنفرانس سالانه پارادایم های نوین مدیریت در حوزه هوشمندی
Publish Year: 1396
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
OICONFERENCE03_218
تاریخ نمایه سازی: 13 شهریور 1396
Abstract:
The brand credibility of manufacturing and service companies is one of the most important factors for commercial success in advancing the business goals of manufacturing and service companies and is one of the most important factors in corporate business crediting, application and management of technology and new ideas in business and services. Therefore, this research has been designed to examine the role of the management of innovation and technology in the success of business brands. For this purpose, library and vector scanning techniques were used to collect the most up-to-date and reliable sources of research. In this way, out of all available external and internal research available from the most important internal and external indexing databases related to our study, 9
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Authors
Masoud Gharakhani Dehsorkhi
MBA Student, Kharazmi University, Tehran, Iran
Morteza Malmiri
Young Researchers and Elite Club، Tuyserkan Branch, Islamic Azad University, Tuyserkan, Iran