Relation between Customer satisfaction, trust and loyalty With online shopping among WiMAX users
عنوان مقاله: Relation between Customer satisfaction, trust and loyalty With online shopping among WiMAX users
شناسه ملی مقاله: MANAGECONF02_0773
منتشر شده در دومین کنفرانس بین المللی مدیریت و حسابداری در سال 1396
شناسه ملی مقاله: MANAGECONF02_0773
منتشر شده در دومین کنفرانس بین المللی مدیریت و حسابداری در سال 1396
مشخصات نویسندگان مقاله:
Ebrahim Beheshti - Management Development School (MDS), Tehran, Iran
Maryam Abdoshahi - Department of motor behavior, sport sciences faculty, Alzahra University, Tehran, Iran
خلاصه مقاله:
Ebrahim Beheshti - Management Development School (MDS), Tehran, Iran
Maryam Abdoshahi - Department of motor behavior, sport sciences faculty, Alzahra University, Tehran, Iran
The aim of this research is to study the relation between customer satisfaction, trust and loyalty with internet buying practices. The statistic society was WiMAX (internet) users from two zones of the city of Tehran. The statistic samples were 180 persons that 55 of them had made online shopping through internet. This included 17 males and 17 females (mean age: 32.52 year). The data was analyzed with Pearson correlation and independent samples test. Theresults showed that there was a significant correlation between customer satisfaction and online shopping (attempts). Also, there was a significant correlation ship between customer loyalty and online shopping, but no significant correlation was observed between the customers’ trust and online shopping. Moreover, there was no significant relation between gender and educational degree with customer behaviors
کلمات کلیدی: Buying Behavior, online shopping, Satisfaction, Loyalty and Trust
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/643132/