Meraj Amiri - Department of Cultural Affairs, College of Human Science and Psychology, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran
Ali Rashid Pour - Department of Cultural Affairs, College of Human Science and Psychology, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran
Azar Gholizadeh - Department of Cultural Affairs, College of Human Science and Psychology, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran

In recent decades, much attention has been cross-cultural issues of psychology and education, to accounting and marketing. Culture is defined as values, Attitudes, beliefs and patterns of original thinking. The origin of culture is a region or community and defines how the world works and individuals or groups how they should act in the world. This issue provides to the common sense of identity and a means of communication. Culture has a major impact on almost all aspects of social life, organizational and individual, and as a result, it has attracted much attention. Moreover, due to increased globalization and its concomitant growth in communications, business and international trade, it seems, social sciences and psychology should be more emphasis on cross-cultural factors. This paper examines the characteristics and dimensions of the value of culture in various models.

psychology, cultural value, social life, communities