Customers willingness to buy foreign goods
Publish Year: 1395
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
ICMPE01_157
تاریخ نمایه سازی: 4 مهر 1396
Abstract:
This paper aims to investigate customers interest in buying foreign goods. The study population consists of all Tabriz city merchants (clothing, footwear, and chain stores) including about 10000 trade unions. In this regard, Morgantable was used and 370 people were selected as the sample through stratified random sampling method. This study is of applied type objectively and of descriptive-survey in terms of data collection method. A researcher made questionnairewas used to collect data and explore the opinions of subjects studied. The Cronbach s alpha coefficient obtained to determine the reliability of questionnaire was 0.764. To analyze the hypotheses, regression analysis and spss softwarewere used. The results indicated high tendency of customers to buy foreign goods. Furthermore, domestic producers poor performance and illegal import (smuggling) affects customers willingness to purchase foreign goods
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Authors
Sina Asghari
Accounting Bachelor At Ghaemshahr Branch,Islamic Azad University
Seyed Mohammadbagher Jafari
Assistant Professor At Faculty of Management & Accounting, College of Farabi, University of Tehran