Investigation the Effect of changes in interest rates and inflation on life insurance sales (case study: central Insurance Experts)

The current study was aimed at investigating the effect of changes in interest rates and inflation on life insurance sales via descriptive analysis methods. The population under study was consisted of all the 513 experts of central insurance in Tehran. Using Stratified Random sampling, a number of 220 experts were selected as the sample population in the study. A researcher-made questionnaire was used to collect data. The validity of the questionnaires was confirmed by the experts in the field. The reliability of the questionnaire was measured by using Cronbach alpha. It showed that the reliability of s questionnaire was 0.86. To analysis the data the researcher used descriptive method of investigation as well as inferential methods (such as one-sampled T test and Fridman test). The results indicated that a change in interest rates, inflation and demographic variables on the development of life insurance is above average, which was statistically significant. Furthermore results of Friedman test showed that ranking factors influencing on development of Life lnsurance include: inflation rates interest rates and demographic variables.

Keywords:

Economical Factors , Development of Life Insurance , Central Insurance Experts