Fezeh Noupour holare - Faculty Member of Sociology department, Payame Noor University, ۱۹۳۹۵-۴۶۹۷, I.R of IRAN

The purpose of this research is recognizing social factors affecting the development of entrepreneurship in the municipality of Sari. To this end, all employees (1300) with at least a bachelor s degree of the municipality of Sari have been studied as population. 300 participants has been determined as the sample size by using the formula of Kockran and Morgan table. In terms of methodology, this study is applied and survey methods based on cross-correlation and heuristic. The required data were collected by using a questionnaire based on the conceptual indicators and model. The localization of these scales, incorporated conceptual literature and questions become valid, confirmed and distributed. The validity of content was confirmed by the experts and the validity of construct was also confirmed by using confirmatory factor analysis and KMO index. Reliability was calculated by Cronbach s alpha. The results of quantitative research confirm hypotheses and proposed model of research in the social sciences, statistical software and linear structural relations, this means that all aspects of the relationship and the effectiveness of the factors on the development of entrepreneurship has been approved, so the content factors indicate the development of entrepreneurial culture and as a result the relationship significantly have become confirmed on the given model. Other results show that the number of dimensions and proposed index as well it is the fit and proper approximation of the model in the study population.

entrepreneurship, corporate entrepreneurship, entrepreneurial culture, developing a culture of entrepreneurship