Gamification from the Viewpoint of Motivational Theory

Publish Year: 1396
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:

JR_IJSE-1-1_004

تاریخ نمایه سازی: 21 فروردین 1397

Abstract:

Gamification is defined as the use of game elements and game design techniques in non-game contexts.it is expected that global gamification market will grow to USD $5.5 Billion by 2018. This tremendous market growth relies on basic human instinct to get enticed by both extrinsic and intrinsic motivations. This study aims to provide insights into gamification approach from motivation perspective. For this purpose, conceptual foundations of gamification described, including the structure and Benefits of Gamification, and then related motivation theories reviewed.

Authors

Kianoosh Karimi

M.A in Media Management, IRIB University, Tehran, Iran.

Javad Nickpayam

Media Management PhD, Tehran University, Tehran, Iran.