H Najafpour - Department of Architecture, Rasht Branch, Islamic Azad University, Rasht, Iran
R Naghdbishi - Department of Architecture, Roudehen Branch, Islamic Azad University, Roudehen, Iran
F Asadi Malekjahan - Department of Architecture, Rasht Branch, Islamic Azad University, Rasht, Iran

Many people are encountered with finding the best way to reach to their destination. One definition for wayfinding is the act of travelling to the destination by continuous processes of making route-choices whilst evaluating previous spatial decisions against stable cognition of the environment. General understanding and keen appraisal of the environment can aid decision-making process of how to navigate around an area in the form of mental schemas. However, having a level of familiarity and attachment to a place is the underlying factor. The study is aimed at evaluating what is the level of familiarity of people and what is their attachment to notable landmarks in the town of Muar, Malaysia. To do so, the traditional survey analysis with the focus on data set that is attributed to a specific phenomenon and the quantifiable variable using statistical analysis on the tabularized format is undertaken.

Familiarity; Landmark; Orientation; Urban Environment; Wayfinding