MEASURING SERVICE QUALITY IN ACADEMIC LIBRARY
عنوان مقاله: MEASURING SERVICE QUALITY IN ACADEMIC LIBRARY
شناسه ملی مقاله: IRIMC02_070
منتشر شده در دومین کنفرانس بین المللی مدیریت در سال 1383
شناسه ملی مقاله: IRIMC02_070
منتشر شده در دومین کنفرانس بین المللی مدیریت در سال 1383
مشخصات نویسندگان مقاله:
Ruslan Romli - Faculty of Management of Technology,Universiti Utara Malaysia
Norazuwa Mal - Faculty of Human and Social Development , Universiti Utara Malaysia
خلاصه مقاله:
Ruslan Romli - Faculty of Management of Technology,Universiti Utara Malaysia
Norazuwa Mal - Faculty of Human and Social Development , Universiti Utara Malaysia
This study applies in measuring service quality in academic library. The location of study Sultanah Bahiyah Library,located at Northern Uneversity of Malaysia This study focuses customer as a yardstick for detemining the level of service quality offered by the library .This study also used SERVQUAL as an instrument to measure service quality it alsio determines the weighted importance given to each dimensions in determining priority improvement.
کلمات کلیدی: Servece,Library , SERVQUAL , Quality,Malaysia
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/70623/