A hybrid model for e-customer behavior in internet marketing
Publish place: The Second Conference on Electronic City
Publish Year: 1388
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
ICEC02_131
تاریخ نمایه سازی: 17 اردیبهشت 1388
Abstract:
Websites having emerged as the first contact point with the customers for many organizations, the study of e-customer’s behavior has become an essential field of research. Online feedback forms can help to get customer preferences. Customer preferences can be analyzed to understand e-customer behavior, but there is no way to ensure that a visitor fills up this form. In this paper our purpose is modeling customer behavior not only using log file, but also using the profile of the e-customer. The result of work lead to more accurate and effective recommendations to the e-customer, this can be done by putting the selected propaganda links to personal e-customer web page. We perform our work based on the OLAM design which performed before, by Irene et al.
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Authors
Nadim shakeri
Computer Engineering Dept., Shahid Bahonar University of Kerman, Iran
Ali Akbar Niknafs
Computer Engineering Dept., Shahid Bahonar University of Kerman, Iran
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