Practical Cognitive Semiotics in Persian: Literary and Everyday Languages

In any lingual interaction between the speaker and listener or writer and reader, language’s signs are the main part of concept transmission. Concepts which are selected by the speaker/writer are perceived during the complex mental process. Human cognitive mind is formed based on the metaphor, applies various and different metaphorical usages to transmit the chosen concepts. These metaphorical usages are devised rooted in cognitive linguistic signs. By conduction of these concepts, during a process, communication is done. .The purpose of this paper is to analyze these signs and peruse their various usages in Persian which include everyday and literary language contents. In general, we tried to find a new process to show conversion of a simple exterior concept to a complex cognitive sign.

Keywords:

Cognitive , sign , metaphor , concept