Media-Based Strategies in Improving Male Participation in Reproductive Health From The Healthcare Provider s Point Of View: A Qualitative Study

Methods: This qualitative study was a conventional content analysis. Semi-structured individual interview was conducted using social networks such as Email and Telegrams. Initially, the research question titled What media-based strategies do you suggest to improve male participation in reproductive health was sent via social network and Email to healthcare providers. The findings were analyzed qualitatively using the conventional content analysis method.Results: The findings were organized in the three maincategories 1.media-based counseling strategies such as the experience of participation in reproductive health programs to explain the concept of reproductive health, its dimensions and issues, inviting specialized counselors in the field of sexual and reproductive health and also informed men with having successful experiences in this area in the national media. 2. media-based educational strategies such as raising awareness of men through the production and distribution of programs and educational films in public media and diverse social networks with content of the importance of men s role in the family health. 3. advertising strategies in the national media and virtual networks. Conclusion: According to the presented strategies to increase male participation in the sexual and reproductive health programs, media can be considered as one of the important sources of family information and through this, it is possible to promote male participation in family planning programs, reproductive and sexual health andincreased family health.

Keywords:

Male Participation , Reproductive Health , Sexual Health , Mass Media , Education , Counseling