Developing a grey decision support system for new product development risk assessment
Publish Year: 1396
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
INDUSTRIAL03_0062
تاریخ نمایه سازی: 26 مرداد 1397
Abstract:
Satisfying customer needs and requirements is an important issue in today’s business environment. One way of reaching this goal is developing new products. New product development (NPD) is an important task for organizations and manufacturers. Due to the importance of this task and the high level of risk associated with this issue, in this paper a new decision support system for new product development is presented. This system applies tools such as grey theory, House of Quality (HOQ), Functional Analysis System Technique Diagram (FAST), Cost and Risk Analysis Method (CRAM) and Integrated Evaluation Matrix (IEM). The presented approach of new product development evaluation and assessment proves to be applicable in real world problems since it is using grey sets to address uncertain business environment.
Keywords:
New product development (NPD) , Grey Theory , Decision support system (DSS) , House of Quality (HOQ) , Functional Analysis System Technique Diagram (FAST) , Cost and Risk Analysis Method (CRAM)
Authors
Mansour Mehralizade
M.Sc. Student, Department of Industrial Engineering, Shahed University, Tehran, Iran
Seyed Meysam Mousavi
Assistant Professor, Department of Industrial Engineering, Faculty of Engineering, Shahed University, Tehran, Iran