Maral Mirzaei Moradi - Master of Industrial Management

Many researchers believe that total quality management can effectively promoteinnovation. The question arising here is that is there a relationship between total qualitymanagement and innovation this study aims to investigate the effect of total qualitymanagement on innovation in car manufacturing companies of Iran Khodro, Saipa andBahman Group. After reviewing the literature on total quality management andinnovation, the research question arises as follows: Does total quality managementhave a positive impact on innovation Considering the study conducted by Hung et al. (2011) and the proposed model in thepresent study, the research hypotheses are posed and tested. The hypotheses are asfollows: (1) Top management support has a positive effect on innovation; (2) Employeeinvolvement has a positive impact on innovation; (3) Continuous improvement has apositive effect on innovation; (4) Customer focus on innovation has a positive effect.The population consists of car manufacturing companies of Iran Khodro, Saipa andBahman Group. The data are collected through a questionnaire. The data are analyzedusing descriptive and inferential statistics through SPSS software. The hypotheses aretested using factor analysis and path analysis through LISREL software. The resultsshow that all the hypotheses are confirmed.

total quality management, innovation