Saeed Dehghani - MBA graduate, Noor eye hospital,
Mohammad Arabi - professor of manegement, Allame tabatabaei University,

Noor eye hospital crafted its strategic plan when it started to deliver services in 2007 in order to deliver services in high quality level and in terms of high reliability hospital. Mission starement of Noor eye hospital includes: the best level of quality and logical prices and using professional human resources and knowlidge based management to be the first option of each Iranian for ophthalmologic services. Values of Noor eye hospital assert to be responsible about socity, patients and stakeholders , and to respect to the national , religous , ethical and professional values. Also, Noor eye hospital especially respects to Irans war defected people , blinds , elderly people , low visions, children and the deprived . The results of I nternal and External Analysis illustrated that Noor eye hospital can use developing or gowth strategies which has been evaluated in QSPM matrix . These strategies includes: Investment in Researches in Ophthalmology and hospital Management , Creating professional Information Technology ( IT) and Health Information ( HIS) systems and Investment in Service Marketing and improving the quality of services. Long term goals are: Return of investment during 5 years , the best center of cataract and LASIC surgery in Iran , Professional Research center , holding seminars and conferences, to have fellovship traninig , to have 50% of market share in Tehran, creating Tele - ophthalmology and high level of employees satisfaction.

Hospital, Management, Strategic planning, Servece, QSPM matrix