Competitive Intelligence as a Strategic Tool in Organization
Publish place: 4th International Conference on Strategic Management
Publish Year: 1388
نوع سند: مقاله کنفرانسی
زبان: English
View: 2,287
This Paper With 12 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
ICSM04_106
تاریخ نمایه سازی: 16 آبان 1388
Abstract:
Competitive Intelligence can be defined as knowledge and foreknowledge about the external operating environment . The ultimate goal of each intelligency process in to facilitate decision making that leads to action. A successful business strategy repuires awareness about the companys external environment including its customers, competitors , industry structure competitive forces, etc. Information about these issues is the key target of competitive Intelligence . The intelligence process enables turning information into intelligence by processing it via analysis, interpretation and synthesis, and utilizing it in future orinted decision making. As the ultimate goal of each intelligence process is to facilitate decision - making that leads to action, information that is not leading to intelligence that can be acted upon is useless and should be eliminated over the course of the intelligence process before reaching the decision maker.
Keywords:
Authors
Ali soleimani Besheli
MS in marketing management , Department of Management, Shahed University Iran
Vajiheh Talebi
Export manager of keyvan company iran
Abolfazl Jafari
MS in financial management , school of Accountancy and Management , Allame Tabatabaei university iran
مراجع و منابع این Paper:
لیست زیر مراجع و منابع استفاده شده در این Paper را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود Paper لینک شده اند :