The effect of perceived market orientation on satisfaction and Post-Enrolment Communication Behavior: Case of University of Tabriz

Now days customers are very important part of any firm and keeping them satisfy isvital for firm’s survival. Universities, like all service firms, should consider their customer’ssatisfaction in priority. This study we investigate the effect of perceived market orientation onsatisfaction and post-enrolment behavior. We have collected 376 questionnaires from studentsof University of Tabriz. Our results showed that perceived market orientation has a positiveeffect on student’s satisfaction.

Keywords:

Market Orientation , Satisfaction , Post-Enrolment behavior