gThe Role of Brand Management in Crisis with Perspective of Developed Auto Corporations

Brand reputation does not happen just like that . There is a yellow brick road that is more or less paved , leading from brand professionals thinking about the subject , right down to the reputation being formed. Bran management aims to create brand by internation action. Deliberate decisions are made about brand personality bran values , brand positioning , brand logos, etc. Attention is paid to customers and competitors. Done smartly , the whole strategy and culture of the company are lined up behind the brand to deliver on the intent.

Keywords:

Brand management , Bankruptcy , Brand strategies , Automobile industry , Recession globally.