Zahra Montasseri - PhD student of TEFL, Shiraz University
Mohammad Mahdi Montasseri - MohammadMehdi montaseri, Ph.D. candidate of Islamic Philosophy and Theology at the University of Tehran.

Cultures are ways of connecting people together and are the essence of social life as they depict nations’ evolution and ancestry, shared values and traditions; and above all, they demonstrates the identity of a society. This brings the responsibility of how to react to competitions on cultural strategists and how imaginations are shaped. This study aims to shed light on the reasons why cultural activities revolve around some aspects, but neglect others and also to identify the reason behind unsuccessfulness of some cultural organizations in coping with cultural competition in an international level. It also offers solutions to dissolve the mentioned ineffectiveness of cultural strategies. Finally, some strategies to enhance re-imagination are suggested as well.