Identifying and Analyzing Strategic Behaviors in Pharmaceutical Industries using Nash Equilibrium

Publish Year: 1398
نوع سند: مقاله کنفرانسی
زبان: English
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تاریخ نمایه سازی: 24 شهریور 1398

Abstract:

Pharmaceutical industries specifically have a great role in the health systems and generally have a great effect on the financial systems. This paper provides a cooperative game for three of the most important pharmaceutical holdings in Iran that can be enabled to increase their market share by considering the participation of other competitors. A new mathematical model for calculating pay-off matrix is proposed. This proposed model is extended for a cooperative game in several sections of competitive advantages in pharmaceutical industries. The model performed for three pharmaceutical holdings and the Nash equilibrium solution derived by considering the strategic behavior and competitive advantages. The calculations are based on some important factors like the authority of the players to do their strategic behaviors, adjustment of market share, the ability of players in defined sections of competitive advantages, and importance of competitive advantages sections for three players. the cooperative method has resulted in reaching an opitmal solution that has passed the demansds of players by considering a cooperative approach. the main contribution of this research is providing and calculating a new formulated model for achieving to more accuate pay-off matrix than the previous studies.

Authors

Hosein Seyyed Esfahani

Faculty of Managment and Social Science Islamic Azad University, North Tehran, Iran

Behrooz Khorshidvand

Faculty of Industrial and Mechanical Engineering Islamic Azad University, Qazvin,iran