Determine the level of customer loyalty in e-commerce by using gamification (Case Study: Customers of the Bumilo company site)

Publish Year: 1398
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:

ITCT06_068

تاریخ نمایه سازی: 24 شهریور 1398

Abstract:

The concept of gamification is the use of the elements of the game on the company s business website for the purpose of e-commerce, including the sale and purchase of company website by using of the internet, the participation of users in marketing and advertising (by email or group meeting on Facebook, Instagram, etc). Due to the important of this issue, customer satisfaction in Bamilo company is being investigate. To this end, the customers satisfaction with the site of the company is determined by the questionnaire. According to the results of this research, there is a positive relationship between the gamified company website and customer loyalty. There is also a positive relationship between the gamify of the company s website and customer satisfaction, repeat shopping, durability and trust. There is an indirect impact between the gamify of the company s website and customer satisfaction, repeat shopping, durability and trust through customer loyalty. This research measures the level of customer loyalty by using gamification strategy on a commercial site.The main goal of this study is Determine the impact of implementing gamification strategies on increasing customers loyalty in e-commerce .

Authors

Semiramis Torabi

Department of computer engineering, faculty of engineering, Non-profit Raja univercity, Qazvin, Iran