A. H Parizanganeh - Associate professor, Zanjan University
V. C Lakhan
M Atashzar

A number of environmental problems such as air and water pollution, urban garbage, ozone depletion and climate changes in urban areas are the results of human behavior. Changes in human behavior, thus, can reduce these problems. Studying attitude and behavior of residents is a precondition to challenge with this situation. The main objective of this study is thus to find out factors (individual or social) affecting environmental behavior of urban residents. The objectives were achieved by an examination of relationships among personal factors, environmental attitudes, and environmental behaviors. To examine this conceptual model, 6728 individuals of urban residents from all over the country were randomly chosen and interviewed. The data were analyzed using loglinear modeling techniques and correlation analysis. The results demonstrated that education and improving problem-based knowledge of Iranian residents can change their environmental attitude and increase their feeling of stress towards their environment. Results of the study showed that environmental behaviors of people in urban areas are directly and indirectly under the influence of variables like age, gender, education, environmental attitude and preparedness to act by the residents.

: Environmental concern, loglinear modeling, urban residents, Iran