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Paper
Title

An Investigation of Protective Structure Effect on Consumers Purchase Behavior

مجله بین المللی مطالعات پیشرفته در علوم انسانی و اجتماعی، دوره: 8، شماره: 2
Year: 1398
COI: JR_UPAEI-8-2_006
Language: EnglishView: 283
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Authors

Eslam Nazari - Department of Business Management, Bilesavar Branch, Islamic Azad University, Bilesavar, Iran
Asgar Derakhshan - Department of Executive Management, Bilesavar Branch, Islamic Azad University, Bilesavar, Iran
Karamat Nouri - Department of Executive Management, Bilesavar Branch, Islamic Azad University, Bilesavar, Iran
Saber Nazari - Department of English Language Teaching, Bilesavar Branch, Islamic Azad University, Bilesavar, Iran

Abstract:

The final stage of all activities in marketing is to supply the need desires of consumers therefore, attention to the market of consumption and paying consumers behavior in choosing and as a important parameter in marketing and also a series of comprehensive and programmed studies and investigations must be done in order to meet their various and different needs. Product packaging, as a stimulus, is one of parameters which can affect consumer’s purchase behavior and lead them to show purchase reaction. it is packaging that can finally lead a purchaser to purchase or quite purchasing this study is a descriptive are which has been done with the non-parametric kruskal wallis test and X2 test. And the statistic population of this research includes 150 people from final customers of packed dates in moghan. Data collection in this study was through questionnaire and data has been also put into analysis with Kruskal-wallis and X2 tests. Results from this research show that protective packaging. Structure (weight, physical shape, type and dimension) has been a significant relationship with consumers purchase behavior.

Paper COI Code

This Paper COI Code is JR_UPAEI-8-2_006. Also You can use the following address to link to this article. This link is permanent and is used as an article registration confirmation in the Civilica reference:

https://civilica.com/doc/969761/

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Nazari, Eslam and Derakhshan, Asgar and Nouri, Karamat and Nazari, Saber,1398,An Investigation of Protective Structure Effect on Consumers Purchase Behavior,https://civilica.com/doc/969761

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Scientometrics

The specifications of the publisher center of this Paper are as follows:
Type of center: Azad University
Paper count: 109
In the scientometrics section of CIVILICA, you can see the scientific ranking of the Iranian academic and research centers based on the statistics of indexed articles.

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