Nima Pasha - Ph.D., Student in Production & Operation Management, University of Tehran, Iran

In this paper, the new product design and development in an electronic manufacturing system is analyzed. The times new idea or innovation needs to be presented for a new product design to prevent close down the system is a very important problem for suppliers and producers. This change over should be set with manufacturing process too. So, the using TRL and MRL for new product design and manufacturing process are done in this research and based on these techniques, the cycles are analyzed in an electrical manufacturing company using system dynamic approach. Product capability as an internal factor and technology attraction as an external factor are the parameters influence on the rate of improvement for this model. The results show the changes times on products need to be calculated in order to act on time and stay in the complex market and expand it with considering the reduction status in the product life cycle.

Manufacturing Readiness Level (MRL), System Dynamic, Desired State of the System, Technology Attraction, Product Life Cycle (PLC)