Vít Janiš - Mendel University in Brno, Faculty of Business Economics, Zemědělská ۱, ۶۱۳ ۰۰ Brno, Czechia
Pavel Žiaran - Newton College, Department of Social Sciences, Rašínova ۱۰۳/۲, ۶۰۲ ۰۰ Brno, Czechia

The aim of the current study is to analyze motivational drivers important for the competitive and for the cooperative personality types which may have relevant implicationsfor HR management. Nowadays, corporations in their search for efficiency should enhance their talent management and focus on the most relevant motivational factors. Today, another significant aspect of a dynamic corporation refers to the need for people who are both greatly cooperative and reactive to competitive forces within the corporation. Our analysis is based on a data collected via online questionnaire survey. The sample (N = 629) consists of Czech economically active population. Personality types (competitive and cooperative) are derived from the Neo (big five) personality inventory methodology. The study includes nine motivational factors such as financial reward, appreciation of work performance, stability of a job, potential for personal development, etc. Analytical methods used in the study include factor analysis, correlation analysis, and a three-dimensional graphical analysis - for better presentation of results and practical implications. The results correspond to the empirical expectations and at the same time bring an interesting insight which improves understanding of the psychological functioning of a personality as well as ways of efficient motivation of personnel in the corporate environment.

HRM, Motivational Factors, Competitive and Cooperative Behavior, Big Five Personality Inventory