Jamal Mohammed Esmail Alekam - PhD, Marketing, Senior Lecturer, School of Business Management SBM, University Utara Malaysia UUM,۰۶۰۱۰, Sintok, Malaysia
Madya Salniza Bt Md. Salleh - School of Business Management, Universiti Utara Malaysia
Sany Sanuri bin Mohd. Mokhtar - School of Business Management, Universiti Utara Malaysia

Financial literacy has become a significant challenge in society especially among the young generation. Financial literacy is about distinct knowledge, behavior and normativeinfluence towards financial literacy affairs. It will help the youthful generation to make good financial commitment. Financial literacy also involves the distinct ability tounderstand financial idea and interpret data. Hence, the purpose of this study is to assess the height of financial literacy amid the young generation in Malaysia. It directs to developing a unique representation of financial literacy among youthful age as assumed Family, Peer, Attitude, Saving and spending behavior significantly influence Financial Literacy among Young Generations. Considered relationships were tested using survey response from Kedah, Perlis, Perak, Johor and Kuala Lumpur, with a sample of 500 respondents. About 410 answers from the respondents were received. The questionnaire consisted of 42 items. The results revealed a significant positive relationship between Behavior and Financial Literacy. Furthermore, the findings showed that Family/Parental and Peer significantly influenced Financial Literacy. Hence, this study implies that it is related to the public, academic and university administrators, government, and financial advisor to grow the level of financial literacy by implementing several financial educational programmers. Ultimately, this study is considered one of the studies that have contributed to the literature by developing apprehensions of financial literacy.

Family, Peer, Behavior,Saving and Spending behavior, Influence Financial Literacy