The relevance of this article lies in the understanding of the emergence and rapid development of the Internet, as well as the modernization of information technology, which led to the creation of a new direction in business — e-Commerce. Modern computer technologies allow entrepreneurs to conduct their activities, not being destructed from other important things, being in different parts of the world, so small business in recent years is gaining popularity among those who are limited in time and in their actions - among students. The aim of the study is to analyze the phenomenon of e-Commerce as a way to support students, on the example of students - young mothers. The leading method for the study of this problem is the method of free interview with the use of a guide, which identifies the topics of conversation, arranged in a logical sequence, which contributes to the effective identification of the attitude of young mothers-students to e-Commerce. The article analyzes the concept of e-Commerce as a new type of business. The existing ways to support student entrepreneurship are studied and the attitude of young mothers-students to entrepreneurship in the field of e-Commerce is described.
E-Commerce is analyzed as a new way to support young mothers-students. The novelty and originality of the study lies in the fact that the phenomenon of e-Commerce and the attitude of young mothers-students are considered. It is revealed that more than half of the informants as the main reason for e-business called the need for self-realization. Material support for them plays a secondary role. It is established that e-Commerce does not have a negative impact on the family relationships of informants; moreover, the family supports them and helps them. It was determined that the main problems faced by informants were the lack of time associated with the care of family and children, unscrupulous clients, technical difficulties. All informants have successfully organized the promotion of their products through social networks and their own websites. None of the surveyed mothers-entrepreneurs did not use the programs of state support for women s entrepreneurship, and nothing about it was heard, as well as about the existing Funds of women entrepreneurs. During the survey, young mothers expressed interest in these organizations and the desire to join them, if participation in them would not be accompanied by a large amount of time. It is established that at the end of maternity leave, almost all informants plan to continue to engage in e-Commerce, officially registering their business. The data obtained in the work can be used in the psychology of labor, age psychology, social psychology, pedagogy, sociology, as well as for the further theoretical development of this issue.