COMMITMENT, INVOLVEMENT, AND SATISFACTION IN RELATIONSHIP MARKETING
Publish place: 4th International Marketing Management Conference
Publish Year: 1389
نوع سند: مقاله کنفرانسی
زبان: English
View: 2,406
This Paper With 15 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
IMMC04_012
تاریخ نمایه سازی: 19 مرداد 1389
Abstract:
Relationship marketing is beneficial to firms because it can foster customer loyalty. In this article we develop a model in which aspects of the product relationship management activities and market variables are descerned and taken in to account simultaneously as work-related attitude and work-related behavior as actual turnover.
Keywords:
Authors
Roya Anvari
Ph.D student