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فیلتر نتایج
Ali Benesbordi
Yazdan Shirmohammadi
Journal Paper
The Impact of EWOM Marketing and the Mediating Role of Brand Attitude on the Intention of Purchase Customers Online
Authors:
Mohammad Farzanegan
Year 1398
Publish place:
International Journal of Management, Accounting and Economics (IJMAE) Issue 8، Vol 6
Pages:
8
| Language: English
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Journal Paper
The Effect of Customer Engagement on Brand Loyalty with the Mediating Role of Brand Attachment and Customer Trust: An Approach to Branding Knowledge (Case Study: Tourists of Kojaro Tourism Website in Mashhad)
Authors:
Dariush Rashidiran
،
Vajihe Hoshyar
Year 1401
Publish place:
The International Journal of Knowledge Processing Studies Issue 4، Vol 2
Pages:
11
| Language: English
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Journal Paper
Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers
Authors:
Mahmood Yahyazadehfar
،
Sahar Kamareh
،
Neda Tahmasebi Roshan
Year 1399
Publish place:
The Journal of International Marketing Modeling Issue 1، Vol 1
Pages:
10
| Language: English
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Journal Paper
The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?
Authors:
الهام ابراهیمی
،
فراز صادق وزیری
،
سروش شازایی ابیانه
Year 1399
Publish place:
Iranian Journal of Management Studies Issue 2، Vol 13
Pages:
27
| Language: English
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Journal Paper
The Effect of Literary Tourism on Increasing Re-Visits to Tourism Destinations through Spirituality and Authenticity
Authors:
Yazdan Shirmohammadi
،
Zeinab Hashemi Baghi
Year 1400
Publish place:
International of Tourism, Culture and Spirituality Issue 1، Vol 5
Pages:
24
| Language: English
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Journal Paper
الگوی مسئولیت اجتماعی شرکت ها در صنعت بانکداری با تاکید بر متغیر وابستگی به برند و اخلاق شهروندی سازمانی
Authors:
آرین فرهنگ
،
حمیدرضا سعیدنیا
،
شادان وهاب زاده
،
هرمز مهرانی
Year 1401
Publish place:
Iranian Journal of Ethics in Science and Technology Issue 1، Vol 17
Pages:
10
| Language: Persian
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Conference Paper
Build Loyalty and Attachment to the Hotel Brand in the Transition Period from Coronavirus through Reward Systems
Authors:
Iman Azizi
،
Mohammadmehdi Bazrafkan
Year 1399
Publish place:
First International Conference on Management, Tourism and Technology
Pages:
18
| Language: English
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Journal Paper
توسعه مدلی از تاثیر کیفیت خدمات، هویت اجتماعی برند و دلبستگی به تیم بر وفاداری هواداران فوتبال
Authors:
Ali Benesbordi
،
Mohsen Esmaeili
Year 1398
Publish place:
The Journal of New Approaches in Exercise Physiology Issue 2، Vol 1
Pages:
20
| Language: English
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