Marketing communications analysis based on virtual space: Comparative study on Automotive Companies
Publish Year: 1394
نوع سند: مقاله کنفرانسی
زبان: English
View: 698
This Paper With 14 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
CRSTCONF01_779
تاریخ نمایه سازی: 27 اسفند 1394
Abstract:
By today,every organization has realized the importance of globalization through making strong communication links between customers and manufacturers. Therefore, most marketing communication programs (especially for new customers) have training goals and the company website is an effective tool to deliver the communications. This fact has been uncovered by the car manufacturing companies and they have always considered a website that is in sync with their products, services and the needs of the customers. Several theories have been proposed on how to design websites by various authorities. In this study, we analyze the websites of 12 car manufacturers using checklists and evaluation survey method. These checklists cover five criteria for evaluating virtual space that include: content, interaction, user friendliness, design, services and 44 sub-components.The results indicated that the Iranian automotive companies’ web sites do not match the criteria of marketing communications in virtual space
Keywords:
Authors
Elham Vahedi
PhD student in Tourism: Economics and Marketing, Tehran University of Science and Culture
Mehdi Khademi
Assist Prof, Department of management, Institute of Management and Planning Studies, Iran
Mohammadreza Moosavi
Master of Executive Management from Alborz University, Qazvin, Iran
Mahdi Vahedi
Department of Industrial Management, Islamic Azad University, Firoozkooh, Iran
مراجع و منابع این Paper:
لیست زیر مراجع و منابع استفاده شده در این Paper را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود Paper لینک شده اند :