The Effect of Market Orientation on Product Innovation (Shahr-e Koti Walid StudiedHyatt Industrial City of Sanandaj, Iran)

Market is an important activity that organizations to survive and ongoing developments. Accordingto different view of the understanding of the relationship between the market and extremism,product innovation can achieve higher success for the new product development. In the presentstudy which is applied to examine the relationship between the market ( extremism, creating theinformation dissemination of information , customer extremism and rival extremism )and productinnovation in manufacturing companies industrial town and township of Sanandaj phase 1 3 . Thepurpose of this this investigation is whether the market - Most companies to product innovations The statistical research community managers and experts industrial companies in the industrialtown of Sanandaj township. In the analysis of the data are with Cronbach s a test for reliability test,the questionnaire kolmogrov-Smirnovfor normality distribution and test data Pearson to measurethe research hypotheses. To examine the relationship in the market on extremism productinnovation, each of the four hypotheses with confidence and the level of 95 % 5 % error.

Keywords:

Market , product innovation , industrial manufacturing companies