The Effect of Dynamic Capabilities on Culture and Performance of the Firms Operating in Culture Industry in Alignment with the Resistive Economy

Dynamic capabilities involve the processes required to identify new opportunities and coordinate or harmonize related groups of organizations for optimal performance, given the existing organizational culture. The purpose of this research was to examine the impact of the Firms operating in culture industry in alignment with the resistive economy from the perspective of the respondents. This is an applied research conducted based on a descriptive, correlational survey design with a combined qualitative-quantitative approach. The statistical population included nearly ۲۰۰۰۰ managers of the firms operating in the culture industry. We formed a sample consisting of ۳۸۵ managers based on the Cochran formula for finite population.  The required quantitative data were collected using questionnaires. For data analysis, structural equation modeling (SEM) technique was used in PLS software where dynamic capabilities were the independent variables and the organizational culture and performance of the managers in these firms were the dependent variables. The results indicated that the dynamic capabilities, in the form of (valuable) innovations, identified (environmental) opportunities, and reconfigured organizational resources, had a positive and statistically significant effect on management culture and performance in the understudy enterprises.