Evaluating the Relationship between Technology Management and Technology with Organizational Innovation

The purpose of this paper is to investigate the relationship between technology management and technology with organizational innovation. Case study: Melli Bank branches in Behshahr. The research method is applied according to the purpose and according to the data collection is descriptive and survey type. The statistical population of the study includes all official, contract, and contract employees of Melli Bank branches in Behshahr. A total of ۱۳۴ people were reported, ۹۸ of whom were randomly selected as a research sample according to Krejcie Morgan's table. The data collection tool in this study is a researcher-made questionnaire. In this study, in order to analyze the data, the Pearson correlation coefficient test and structural equations have been used. The results showed that perceived usefulness is related to technology orientation. Perceived ease is related to technology orientation. Brand orientation is related to technology orientation. Tendency to technology is related to the use of technology and technology. The use of technology is related to innovation.

Keywords:

Perceived Ease , Technology Orientation , Brand Orientation , Technology and Technology , Innovation