Reputation Risk Management in the Framework of Enterprise Risk Management: Evidences from an Active Financial Institution in the Capital Market of Iran
Publish Year: 1397
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_IJFMA-3-10_001
تاریخ نمایه سازی: 13 آذر 1400
Abstract:
Reputation risk as one of the most important risks in any competitive industry and market should be considered before all the risks of the enterprise which also affects other risks. This research aims to review and manage reputation risk in the framework of enterprise risk management. Considering the importance of the subject and lack of available studies in this field, the innovation of present research is in its general and partial format. The statistical society of this research has been an active financial institution in the Iranian capital market. Hence, three general criteria including financial metrics, customer metrics and staff metrics were used to measure and analyze the reputation risk. The research period has been from ۲۰۱۱ to ۲۰۱۶. Required data was collected from financial statements by Codal Website in order to analyze information. Obtained data was analyzed using Microsoft Excel. Results showed that reputation risk is at a low level for the financial institution under study. Some indicators, however represented higher levels of reputation risk. Finally, some suggestions were presented for better management of reputation and also mitigation of related risks
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Authors
Fereydon Rahnamay Roodposhti
Professor of Finance, Islamic Azad University, Science and Research Branch, Tehran, Iran
Ehsan Askari Firoozjaei
Ph.D. Candidate of Finance, Islamic Azad University, Science and Research Branch, Tehran, Iran
Mojtaba Rostami Noroozabad
Ph.D. Candidate of Financial Management, Young Researchers and Elite Club, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran (Corresponding author)
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