Accepting Financial Transactions Using Blockchain Technology and Cryptocurrency based on the TAM Model: A Case Study of Iranian Users
Publish Year: 1401
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_IJAAF-6-2_007
تاریخ نمایه سازی: 24 اردیبهشت 1401
Abstract:
This study aims to design a technology acceptance model (TAM) to accept financial transactions using blockchain technology and cryptocurrency transactions. By employing an unlimited sample of users by selecting ۱۵۴ participants based on the Morgan table and analyzing the surveyed data with the Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicated that Perceived ease of use and Perceived usefulness positively and significantly impact the attitude toward cryptocurrency transactions supported by blockchain technology. Also, the attitude has a positive and significant impact on Iranian users' behavioral intention toward cryptocurrency transactions supported by blockchain technology. In addition, at a certain level of experience, users feel confident and can trust blockchain-based applications. Accordingly, governments, companies, and decision-makers should consider the results achieved in this study. The current study is the pioneer study in an emerging economy like Iran. The results may help policymakers mandate new regulations to new circumstances. This study mentions the influences of ease of use and usefulness of cryptocurrency transactions supported by blockchain technology.
Keywords:
Attitude , Behavioral Intention , Blockchain technology , Technology Acceptance Model (TAM) , Perceived Ease of Use and Usefulness
Authors
Masumeh Taheri Tolu
Department of Management and Accounting, Rudehen Branch, Islamic Azad University, Rudehen, Iran
Narges Yazdanian
Department of Management and Accounting, Rudehen Branch, Islamic Azad University, Rudehen, Iran
Hoda Hemmati
Department of Management and Accounting, Rudehen Branch, Islamic Azad University, Rudehen, Iran
Hamidreza Kordlouoie
Department of Accounting, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran