Organization and management of new marketing services in tourism enterprises

The reason for the emergence and development of new marketing services in tourism enterprises is the emergence of an economic and competitive environment in tourism and the growth and variability of demand for tourism products. Organization and management of new types of marketing in tourism enterprises is carried out according to its elements. This article describes the organization and management of new marketing services in tourism enterprises, the development of marketing strategies in tourism enterprises, marketing services currently used in tourism activities, the use of digital methods in marketing and their application in tourism enterprises and world experience in marketing activities in tourism enterprises. and the study of the actual situation in local tourism establishments.

Keywords:

Tourism enterprise , tourism marketing , marketing services , innovative marketing , digital marketing.