Providing a model for identifying the factors affecting the brand of banks: Investment approach on equity
Publish Year: 1402
نوع سند: مقاله ژورنالی
زبان: English
View: 154
This Paper With 24 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
JR_IJFMA-8-29_008
تاریخ نمایه سازی: 18 دی 1401
Abstract:
The brand of banks as one of the active institutions in the financial economy of the country and determining its value is one of the most important issues of knowledge and professionalism of businesses, which in this study has a special focus. In the present study, the researcher has considered the issue of customer confusion in brand selection and by focusing on determining the specific value, identified the components affecting the brand of banks using the in-depth interview approach and finally presented the appropriate model.Summary of the research results shows that out of the identified factors resulting from axial coding, a limited number of factors such as reducing customer confusion have a significant impact on brand equity and banks pay attention to it and invest in it to strengthen their brand.Keywords: branding, brand equity, investment, bank competitiveness, customer serviceKeywords: branding, brand equity, investment, bank competitiveness, customer service
Keywords:
Authors
Ali jalali nazari
Ph.D. Student, Department of Business Management, UAE Branch, Islamic Azad University, Dubai, United Arab Emirates
Kambiz Heidarzadeh Hanzaei
Associate Professor, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
Hamidreza Saeednia
Associate Professor, Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran
مراجع و منابع این Paper:
لیست زیر مراجع و منابع استفاده شده در این Paper را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود Paper لینک شده اند :