A review and analysis of effective planning for marketing and product management in industrial markets

Industrial marketing is promoting goods and services to other companies rather than to individual customers. It aims to sell raw materials and components for production needs. The simplest format of industrial marketing is B۲B marketing. Industrial marketing includes the marketing of goods and services to industries and companies that produce goods and services. Industrial marketing strategy means the marketing of goods or services by a company or organization with other businesses. The term industrial marketing has largely been replaced by the term B۲B marketing. In this type of recovery, some companies and organizations sell their raw materials or parts and equipment to another organization or company, and that company uses the raw materials or purchased parts to produce the final product and supply it to The market takes action. An example of industrial marketing is the parts manufacturers that work with car factories such as Volkswagen. The duty of these companies is to provide parts that the automobile company uses directly or indirectly in the production of its products. One of the most important things that makes an industrial marketer successful is the ability to understand the market and, more importantly, patience. The process of industrial marketing is slower and requires more patience compared to the marketing of other products. Success in industrial marketing does not come from advertising and promoting products on radio or television. Rather, success in this field is achieved as a result of introducing your company to the industry and showing the product as a fixed and main component. Therefore, understanding the role of marketing and product management in industrial markets is an important issue in the implementation of marketing strategies, which we will examine in this article.

Keywords:

Industrial marketing , dimensions of marketing management , complex products and advanced technology.