Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study
Publish Year: 1399
نوع سند: مقاله ژورنالی
زبان: English
View: 170
This Paper With 11 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
JR_JIMM-1-1_006
تاریخ نمایه سازی: 2 بهمن 1401
Abstract:
This study was conducted to evaluate the relationship between loyalty, satisfaction, and commitment with relationship marketing to create value for customers and has been designed to collect data from the questionnaires used. The questionnaires have been distributed among individuals ۱۹۳ customers, of Port and Maritime Organization in order to analyze the data and present the results of SPSS software and structural equation is utilized. The results of this study show that between ۴ variables (trust, commitment, relationship, loyalty) of the costumers, there are significant relation and correlation. Based on the relationship marketing to component development, hypothesis (customer loyalty) has the highest average (۳.۵۹۸۴), hypothesis (There is a significant relation between the organization commitment and create value in Port and Maritime Organization) has the lowest average (۳.۳۸۷۱). Finally, by performing a statistical theory test for the whole hypothesis, all of them were approved and accepted.
Keywords:
Authors
Ahmad Yazdanpanah
Department of Statistical Research & Information Technology, Institute for Research & Planning in higher Education, Tehran, Iran
Amir Ehsani
Department of Management, Islamic Azad University, Karaj Branch, Karaj, Iran