Framing; Recognition and Application as a Guiding Concept in the Social and Political Sciences

Framing is a familiar concept but with a scattered history in several fields of the humanities and social sciences, which seems can be widely used in socio-political studies in the case of a conceptual-operational revision. In this paper, after conceptual rethinking of the term in several theoretical contexts, and especially in the media domain, the author strived to present a consistent and uniform understanding of it to the reader and provide it at the level of a powerful guide concept for social and political research by reviewing the types, strategies, models, and consequences of the framing.

Keywords:

Framing , Communication Theories , Election and Voting Behavior , Social Movements , Cyberspace