Business Intelligence Analysis in Small and Medium Enterprises
Publish Year: 1401
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_IJIME-2-1_001
تاریخ نمایه سازی: 29 خرداد 1402
Abstract:
In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections:First, the mining process - prerequisites and their application to “Small and Medium Enterprises” (SMEs) are discussed. Section two discusses "Using Customer Analytics for Success: The Case of Mexican SMEs."In next Section reviews data management software solutions for business sustainability. Finally, a "marketing analysis" is provided by analysis of SMEs.
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Authors
Reza Maleki
Student of Industrial Engineering at PNU, Tabriz, Iran
Ehsan Sabet
Wolfson School of Mechanical, Electrical and Manufacturing Engineering Loughborough University, Leicestershire LE۱۱ ۳TU, UK