Innovation Strategies, Performance Diversity and Development: An Empirical Analysis in Iran Construction and Housing Industry
Publish place: Iranian Journal of Management Studies، Vol: 6، Issue: 2
Publish Year: 1392
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_JIJMS-6-2_002
تاریخ نمایه سازی: 7 شهریور 1402
Abstract:
Innovation strategy is the basis of success in innovation and performance improvement. This paper represents a model related to the most important innovation strategies which have a significant impact on performance of industries. Then, it examines the relationships between innovation strategies and diversity and development of the performance. So, the empirical research was carried out in Iranian construction industry and practical data were gathered out of۷main industry institutions and ۹۳ construction SMEs by questionnaires to examine paper objectives. The findings show that innovation strategies such as proactive, analyzer, futuristic and aggressive strategies influence on the performance development of the industry. Also, strategies such as proactive, risk taking and futuristic ones are the most effective innovation strategies in the performance diversity. Results of this study suggest that to achieve performance diversity and development, construction industry's policy makers and top managers should implement and promote pro active and futurity strategies, simultaneously, across the industry.
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Authors
اسماعیل ملک اخلاق
Faculty of Literature & Humanities, Department of Management, University of Guilan, Rasht, Iran
محمود مرادی
Faculty of Literature & Humanities, Department of Management, University of Guilan, Rasht, Iran
مهران مهدی زاده
Faculty of Literature & Humanities, Department of Management, University of Guilan, Rasht, Iran
ناهید درستکار احمدی
Faculty of Literature & Humanities, Department of Management, University of Guilan, Rasht, Iran