The role of the brand in the development of non-oil export of medicinal plants and supplements’ industry in۲۲nd district of Tehran province

The main objective of this study is to investigate the relationship between non-oil exports of medicinal plants and medicinal supplements in District ۲۲, Tehran province. The methodology of present study is descriptive survey and the statistical population is District ۲۲,Tehran province.Morgan table and simple random sampling with proportional allocation of ۳۸۳ people were selected . Data collection instruments include, Acker Model (۱۹۹۰) brand equity questionnaire by ۸۶۸.۰ reliability coefficient and The Export Performance Measurement Questionnaire of Zhu et al. (۱۹۹۸) ۰.۸۰۰ reliability. Data analysis was performed using descriptive statistics and inferential statistics (including: Kolmogorov-Smirnov test, Spearman correlation coefficient test) using SPSS software. The research findings indicate that there is a significant interrelationship between brand and its components with non-oil exports development in the scope of District ۲۲ ,Tehran province . Therefore, a brand has a significant impact on the non-oil export development of medicinal plants and medicinal supplements.

Keywords:

Brand , Non-oil export , Medicinal plants , .Medicinal supplements