New Approach on the Business Models Using Blockchain Technology: Could Blockchain Change Business Marketing Models

Blockchain technology is increasingly impacting the business landscape. Blockchain as a new technology for storing information and transactions in a secure, decentralized manner, could have many potential applications for marketing. However, marketing research and practice are still tentative about the use of blockchain and are yet to fully understand and embrace it. The goal of this research is to deeply investigate the mentioned technology and its solutions for the current situation. In the end, it provides a path toward incorporating blockchain technology into our marketing different areas. First of all, the basic terminology and principles of the blockchain process were reviewed. Then, a comprehensive overview of the potential impact of blockchain on several core marketing areas was provided, and proposed solutions to research concepts that can help advance both research and practice as this technology develops

Keywords:

Blockchain , Business Model , Marketing , Digital Marketing , consumer-centric