Factors affecting the adoption of new technologies by poplar growers in North Iran (Case study: Sowmeh Sara City)
Publish place: Caspian Journal of Enviromental Sciences، Vol: 19، Issue: 1
Publish Year: 1400
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_CJES-19-1_014
تاریخ نمایه سازی: 31 خرداد 1403
Abstract:
The purpose of this study is to determine the factors affecting the adoption of new technologies by poplar growers in Sowmeh Sara City, Guilan Province, north of Iran. The statistical population of the study includes poplar growers in the city. A total of ۲۰۰ individuals were examined based on Cochran's formula and cluster sampling method at ۲۰۱۸. Structural equation modeling (SEM) was used to examine the impact of attitudes toward technology, understanding the use of technology, technological features, and social participation on the adoption of new technologies. Understanding the use of technology and social participation, and their constituent items, have had the greatest impact on the adoption of new technologies by poplar growers in Sowmeh Sara City. Accurate and transparent information about the features of new technologies and their differences with traditional methods is the key strategy in introducing these technologies and it will lead to adoption by poplar growers.
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Authors
Reza Roohi
Department of Agricultural Economics, Faculty of Agricultural Sciences, University of Guilan, Rasht, Iran
Mohammad Hossien Menhaj
Department of Agricultural Economics, Faculty of Agricultural Sciences, University of Guilan, Rasht, Iran
Mohammad Kavoosi-Kalashami
Department of Agricultural Economics, Faculty of Agricultural Sciences, University of Guilan, Rasht, Iran
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