Investigating the impact of leadership role and digital skills on improving organizational performance with the mediating role of digital ethics

In terms of the implementation method, it was part of descriptive-correlational research. The statistical population included all employees and academic staff members of Payame Noor University in Rasht, numbering ۲۲۰ people due to the small population and the possibility of sample loss, all people were considered as samples by the census method. Tools included organizational performance questionnaires, digital leadership, digital skills, and digital ethics. Therefore, in this research, the validity was approved by the professors of the management group in the form of formal validity. The reliability of the questionnaires was obtained through Cronbach's alpha test for digital leadership ۰.۷۹۵, organizational performance ۰.۹۱۸, digital skills ۰.۷۱۱, and digital ethics ۰.۸۱۱ respectively. To analyze the data and findings of the research, questions and hypotheses have been examined at two levels descriptive statistics and inferential statistics. At the level of descriptive statistics, indices such as frequency distribution tables and charts were used. At the inferential level, Pearson's correlation of the type of structural equations was used, and for calculations and statistical analysis, computers and Lisrel, SPSS software was used. The results showed that from the perspective of employees, leadership and digital skills directly affect organizational performance, and leadership and digital skills indirectly affect organizational performance with the mediating role of digital ethics.

Keywords:

Digital leadership , digital skills , digital ethics , organizational performance