An Overview Of The Impact Of Internet Marketing And E-Commerce On Business Prosperity And The Entrepreneurial Process

Internet marketing, also known as online marketing, is the practice of using online channels to spread a message about a brand, product, or service to a target audience. It encompasses various techniques designed to attract, engage, and convert potential customers. In fact, entrepreneurship can play an important role in the economic growth of countries, creating employment and social welfare. The extensive changes that took place in the international environment in the current era have created changes in the direction of the transition from the industrial society to the information society to the extent that some people refer to entrepreneurship as the engine of economic development. The creation and rapid development of the Internet network made it possible to exchange information quickly, and gradually, with the increase in the new capabilities of the Internet, a new form of business was born, which is known as electronic business today. E-commerce has opened a new field in competition due to its speed, efficiency, cost reduction and exploitation of fleeting opportunities, so far as it is said, lagging behind this evolution will have no result other than being isolated in the world economy. . Therefore, on the one hand, we are facing e-commerce as a platform for global employment, and on the other hand, we are facing entrepreneurs who create new opportunities for job seekers and work in the virtual space every day. As a result, the economy of today's world is based on innovation, creativity and the use of knowledge, especially the knowledge of information and communication, such an economy is called a knowledge-based economy or a knowledge-based economy. In the knowledge-based economy, innovators and thinkers are the main capital of productive companies and entrepreneurs. What role can information technology play in creating jobs and improving the business environment, and how can the capacities of this branch of knowledge be identified and used? Can the capacities of information technology be equal to other known industries in terms of entrepreneurship and job creation? Information technology affects entrepreneurship in two ways. First of all, by creating very broad and comprehensive communications that can be done easily, it has created a great transformation in traditional trade and has accelerated it, which in turn causes economic prosperity and as a result, more employment. Second, this technology itself has become a separate branch of business and has attracted many people, so that nowadays a significant burden of entrepreneurship is placed on the shoulders of this branch of knowledge.

Keywords:

Entrepreneurship , Business , Trade , Electronics