Investigating the perceived risk of online shopping during the Corona outbreak (Instagram case study)

The ever-increasing development of information and communication technology and the emergence of online social networks have led to a massive transformation in business. But we have seen that many of these companies do not have the necessary knowledge in the field of how to use various methods of internet marketing and sales and its effects in critical situations like Corona. Companies should keep pace with these developments and be sensitive to environmental changes. The purpose of this research is to investigate the perceived risk of internet buyers from their purchases on the popular Instagram network. The statistical population of this research is unlimited and the buyers of the Instagram social network, which was calculated using Cochran's formula, a sample size of ۳۳۵ people using the descriptive-correlation method. To collect information from the questionnaire of financial risk and time risk Arifen et al. (۲۰۱۸), product risk Andreou and Benachi (۲۰۱۳), security risk Ahmad and Ekhlaq (۲۰۱۵), social risk Chernivitch (۲۰۱۲), psychological risk Mayro Allen (۱۹۹۳) and Priya et al. (۲۰۱۸) has been used for online shopping. The results show a negative effect between financial risk, product risk, security risk, time risk, social risk and psychological risk on buyers' willingness to buy online from Instagram.

Keywords:

Online shopping , Instagram , perceived risk