A comprehensive review of digital marketing and legal issues in it

The importance of digital marketing grows alongside the growth of internet usage. Digital marketing’ is the activity of using the internet and online technologies, such as computers, mobile phones, digital media channels and data tools to achieve marketing objectives. These objectives are typically to acquire customers, build customer preferences, promote brands, retain customers and increase sales. In this paper, we consider a comprehensive review of digital marketing and legal issues in it.

Keywords:

Digital Marketing , digital advertising Sales Conversion , marketing communication , innovation , competitive advantage , Marketing Performance , Legal Professionalism , Consumer law , Legal compliances , digital campaign content