Social media management in the digital age

Social media are websites and applications that allow their users to create and share content. Social networks areplatforms that focus on communication. Individuals and businesses use these platforms to communicate with their lovedones and audiences. Other important goals in using social networks, in addition to communicating, are finding anaudience for a business or personal brand and others. Social media management includes processes such as planning,creating, analyzing, and responding to content published in media systems such as Facebook, Instagram, and Twitter. Themain goals of this process include improving and maintaining a brand's reputation and attracting new customers usingonline methods. Social media management is one of the most important principles in digital marketing and an effectiveways to develop a business. Social media management means that interaction with users in the field of business can bemanaged and this includes content management that you produce in order to attract your customers or contacts to useyour products and services.

Keywords:

Social Media , Social Media Marketing , Social Media Management , digital Age.